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Direct Response Marketing

Jackie's Journal April 27, 2011

26 Apr, 2011 By: Jackie Jones


1-800-FLOWERS.COM selects Mercury Media for the launch of two new DRTV campaigns in April and May, created with the goal of spurring Easter and Mother’s Day sales as well as increasing brand awareness.

Media Stream Direct, a leading direct response media buying agency, names eight new hires to its employee roster: Doug Crouthers as director of new business development; Bernadette De La Fuente as an account executive; Dale Lepkofker as controller; and Breanne Kamai, Dolan Peters, Ligia Gonzalez, Lilliana Reyes and Vira Samouhi as various roles within the media and marketing departments.

a2b Fulfillment is named the Greene County, Ga., Large Business of the Year.

Lance Miceli joins Motel 6 as chief marketing officer.

Rosetta Stone Inc. launches a new, fully integrated marketing campaign titled “More than Words: Understanding,” developed to capture the human emotions and experiences that inspire people to learn a new language. The campaign includes national TV, radio, online, social media, retail, public relations and print executions.

Lincoln Media Services Inc. announces its fourth expansion at its 10-year occupancy in the Deerfield, Ill., office, tripling its space to accommodate current and future growth.

Inc. 500 ranks Listen Up Español, a Portland, Maine-based Spanish-language call center, No. 27, making it one of the fastest growing call centers and top companies in the Portland area.

Groupon names Google executive Margo Georgiadis as its new chief operating officer.

Lorel Marketing Group, a full-service marketing agency, announces the successful mobile website launch for its clients Lehigh Valley Mall, King of Prussia Mall and Rita's Franchise Co.

Experian Marketing Services announces the appointment of industry veteran Kevin Dean as vice president of product management for the data division.

Interpublic’s Magna Global unit names Vincent Létang executive vice president-director of global forecasting.

Starcom MediaVest Group executive Andrew Swinand resigns his post as president-global operations to start a venture partnerships firm.


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