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Direct Response Marketing

Jackie's Journal April 13, 2011

12 Apr, 2011 By: Jackie Jones


Church & Dwight and Ferrara & Co. are this year’s 2011 ARF David Ogilvy Gold Award winner for their work on the “ARM & HAMMER Secret – Double Trouble” campaign, promoting the company's new Double Duty Cat Litter.

Higher Power Marketing announces the creation of the “Bridge,” a formula designed to satisfy multiple marketing parties by paying the media partners for every call they send to the client, but correlating that payment to the client’s revenue-per-call, thereby maintaining the cost-per-order relationship.

Datapak Services Corp. partners with a Canadian fulfillment company to offer its clients an expanded service offering with complete supply chain management solutions.

Three R2C Group campaigns earn top recognition from the Jordan Whitney Greensheet Infomercial Awards: “Best Infomercial Writing” for Rosetta Stone TOTALe, “Best Entertainment Infomercial” for “Tonight with Johnny Carson,” and “Best Sports Infomercial” for Bushnell Tour V2 Rangefinder.

KPI Direct, an integrated direct marketing and brand management agency, announces three additions to its operations team: Nicole Dumont, order flow manager; Elizabeth McKinney, business analyst; and Jamie Frick, customer experience analyst.

The Broadcast House, the DRTV advertising agency that is part of The Specialist Works group of companies, launches Pavers Shoes.tv on Sky Digital Channel 659, a TV shopping channel dedicated to selling more than 1,000 styles of shoes.

Heather McCarthy is promoted to senior account executive at Forward Branding, a strategic design firm focused on branding, identity, naming and package design systems.

SocialFlow, a social media optimization platform, secures $7 million in Series A funding, which comes on the heels of finalizing a partnership with Twitter to use the site’s firehouse data for analytics within the SocialFlow platform.

The Direct Marketing Association announces the lineup of experts featured at ALL FOR ONE:  The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. Companies slated to speak include: American Express, Coca-Cola, Condé Nast, Crispin Porter & Bogusky, DIRECTV, Domino’s, E*Trade, FreshDirect, IBM, Microsoft, OgilvyOne Worldwide and Sports Illustrated.

DCI Marketing announces the promotion of Michael Doody to president and the addition of Chuck Russo as executive vice president of marketing and digital merchandise.

Channel Islands introduces RevUp TV, an advertising solution for one-way and two-way TV networks, including applications for traditional advertising insertion/splicing, geographic targeted ad and user profile targeted ad delivery, and ad billing.

ADTECH, AOL Advertising’s global ad serving platform, announces a new addition to its suite of ad management offerings, ADTECH Lite, available to small publishers and advertisers at no cost to help them compete and grow in a global marketplace.


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