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Direct Response Marketing

Jackie’s Journal Feb. 16, 2011

15 Feb, 2011 By: Jackie Jones

Adam Carrillo, former new business development director at Response Magazine, becomes director of marketing strategy at Santa Ana, Calif.-based Script to Screen Inc.

Great Falls Marketing is now providing inbound sales services from call centers located in Auburn and South Portland, Maine, for direct response consumers living in Australia.

Due to continuous growth, InfoTech, the systems company that offers MMS (the Media Management System), expands its Manhattan operations by moving to 135 E. 57th St, 4th Floor, New York, NY 10022.

Zadspace Inc, a privately held, venture-backed marketing technology company, announces that it has engaged logistics and marketing veteran Steven Edelstein to introduce the Zadspace Program to the direct-to-consumer (DTC) distribution and logistics industry.

The Sylmark Group, which includes Sylmark LLC, Ideal Products LLC, Envion LLC and Therabotanics LLC, is rebranding itself under the master brand Ideal Living to more effectively communicate the companies' strategy: Better Products, Better Life.

Angela Daisy joins Mercury Media’s short-form division as vice president of strategy and client development.

Barbara Goose, executive director of Digitas Boston and Detroit, announces the hire of three new leaders in the Boston office: Darren Foot, Jamie Ferreira and Donna Tocci.

Peter Dannenfelser joins Targetbase, a U.S.-based direct marketing agency, as vice president of strategy – healthcare.

Vertis Communications, a results-driven marketing communications company that delivers advertising, direct marketing and interactive solutions to brands across North America, announces the installation of new technology in its Irving, Texas, facility that will enhance its capabilities and provide new options for its packaging clients. 

Harmelin Media announces its marketing partnership with Blue Diamond Growers, the largest tree nut processing and marketing company in the world. Harmelin Media will be responsible for planning and placing TV campaigns across the United States.

Two longtime business-to-business marketing communications firms are now assisting Chinese companies to promote their products in the U.S., launching Becker-CMCA, a partnership that offers America-bound Chinese companies branding, market research, public relations and advertising services.

Livewire Mobile is offering a new Ringspot service, which allows consumers who subscribe to listen to commercials when placing a call instead of hearing the normal ringing sound.

VISIT FLORIDA selects Digital DNA Infusion LLC to develop a needs assessment, and digital media and customer relationship management vendor selection process, as part of a periodic review of existing relationships.

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