ION Launches Triple Play In New York and Washington1 Jul, 2009 Response This Week
NEW YORK and WASHINGTON – ION Media Networks launched its digital broadcast “Triple Play” in New York City and Washington, D.C. this week, which includes the broadcast of ION Television in high-definition, two other digital networks and mobile digital television (mobile DTV).
Due to the digital television transition earlier this month, the company is now able to broadcast mobile DTV and ION will be one of the first broadcasters to use one stream for all three technologies in two of the country’s largest television markets.
“Digital technology lets us reach more homes, enables HD quality and new digital networks, as well as mobile reception,” says Brandon Burgess, chairman and CEO of ION Media Networks. “Among all these benefits, mobile DTV may prove to be the most significant in the long run, allowing broadcasters to think beyond the living room and bring live television and real-time information to consumers wherever they may be.”
One of the other reasons that ION chose Washington is because its part of an initiative to support the Open Mobile Video Coalition (OMVC), a trade group of more than 800 commercial and public television stations, that are working to create a place for mobile DTV in the capital city.
“The launch of ION’s mobile DTV signals in NYC and D.C. is a pay off from the industry’s efforts to create a unifying technology standard,” says Brett Jenkins, ION’s vice president of technology. “The mobile DTV eco-system has now developed to the pint that broadcasters are able to launch beta services, and we’re beginning to think through consumer and business implementations.”