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Internet Advertising Slightly Down in First Half of Year

7 Oct, 2009 Response This Week

NEW YORK – Internet advertising revenues in the United States were $10.9 billion in the first half of 2009, down 5.3 percent from the same period in 2008, according to a study by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP.

In the IAB Internet Advertising Revenue Report, data shows that search and display advertising continue to represent the largest percentages of all interactive advertising spend. In the first half of the year, search revenue was more than $5.1 billion, up slightly from 2008, and display totaled $3.8 billion, down 1.1 percent from the previous year.

Digital video has one of the highest growth rates for Internet advertising, up 38 percent from the first half of 2008.

“We are in one of the most difficult economic slumps in decades,” says Randall Rothenberg, president and CEO of the IAB. “Interactive is one of the advertising sectors that has been least affected. In recent years, the digital revolution has driven a transformation of how consumers experience advertising and media. As the economy improves, were confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives.”

A representative from PricewaterhouseCoopers went on to predict that more money will continue to be placed into digital media because of the accountability and because of the amount of time consumers spend online.

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