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Internet Advertising Reaches $5.5 Billion in First Quarter

10 Jun, 2009 Response This Week

NEW YORK – Internet advertising revenue reached $5.5 billion in the United States for the first quarter of 2009, according to a study done by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Revenue for the quarter is down 5 percent from the time period in 2008.

“Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,” says Randall Rothenberg, president and CEO of the IAB. “Nevertheless, consumers are spending more and more time with interactive media. For this, and other reasons, interactive media continues to gain share of marketing spend. We’re confident that growth will resume as the U.S. economic climate improves. 

Randall predicts that interactive media will only improve in a better economy, as digital media becomes more pertinent to a successful marketing campaign.

David Silverman, PwC’s assurance partner, agreed with the observation that economic conditions have not taken as much of a toll on Internet advertising as they have on some other media channels. “Current economic conditions are clearly challenging, nonetheless, interactive media continues to consume a larger piece of the overall advertising pie,” says Silverman.

The Internet Advertising Report, launched by the IAB in 1996, aggregates data from all companies that report meaningful online advertising revenue.

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