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Direct Response Marketing

HSN Pulls the Plug on America's Store

10 Jan, 2007 Response This Week


ST. PETERSBURG, Fla. – The Home Shopping Network (HSN) has decided to cancel its sister station, America’s Store, on April 3. The move comes as every part of HSN’s operations is under review.

“We decided to made more sense to focus more of our resources on the main network,” Nancy Bushkin, spokeswoman for HSN said in a statement.

HSN’s domestic sales were more than $1.9 billion in 2005, but only 5 percent of that number was brought in by America’s Store. America’s Store is currently only available to 22 million homes via cable and satellite, compared to 89 million homes that HSN reaches.

More than half of the workers responsible for keeping America’s Store on air will be transferred to different positions within the company, with HSN finding jobs for more transfers. Show hosts and other workers who don’t appear on the main network, however, will be out of a job.

This is not the first time that HSN has struggled with America’s Store. The station changed its name from Spree to America’s Store in 1997. In 2004, the station was given an overhaul to sell new merchandise instead of the leftover items from the main HSN station. The channel will continue to run until 11:59 p.m. on Apr. 3.


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