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Direct Response Marketing

HDTV in More Than Half of U.S. Homes

5 Aug, 2009 Response This Week


ALEXANDRIA, Va. – A recent report by the Cable Telecommunications Association for Marketing (CTAM) reveals that HDTV ownership has greatly increased over the past year.

In 2009, CTAM reports that 53 percent of all U.S. households own a high-definition television. This is an 18-percent increase from reported ownership in 2008 and even greater than the 23 percent total in 2007.

The increase may have been influenced by the recent television broadcasting switch from analog to digital format. While some households purchased a digital-to-analog converter box, others used the opportunity to purchase new, higher-quality television sets. 

Among those HDTV set owners, 69 percent now subscribe to high definition service, according to the report – an increase from 56 percent a year ago.

CTAM is a non-profit organization that provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to more than 4,500 individual members and 90 corporate members.

It leads the Advanced Cable Solutions Consortium and also facilitates several national cooperative marketing efforts, including the Cable Mover HotlineT and the Cable Means Business initiative.


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