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Direct Response Marketing

Field Reports

1 Dec, 2009 By: Thomas Haire, Jacqueline Renfrow Response


Karla Crawford KerrKarla Crawford Kerr is named director of business development at Hawthorne Direct. She has been with Hawthorne for 12 years and most recently served as senior account executive.
Warren H. GoldenWarren H. Golden, president of Cyber City Teleservices Marketing Inc. (CCT) is the recipient of the 2009 Pioneer Hall of Fame Award, presented by the American Teleservices Association (ATA). The Association highlighted Golden’s contributions in front of a crowd of professionals during the Awards Gala of its annual Convention & Expo held in New Orleans.
Mercury Media launches its new blog, The Mercury Index: What’s Hot, focusing on articles, original research and news updates contributed by Mercury Media’s experts at mercurymedia.wordpress. com. Mercury Media can also be found on Twitter, Facebook and LinkedIn.
Crown Imports awards Horizon Media all planning and buying business for the company, including the Corona Extra and Modelo Especial beer brands. The business, which excludes out-ofhome media, will be managed out of Horizon’s Los Angeles Office.
SF Video expands its global capability into China. With the expansion, SF Video has the breadth to generate 300,000 DVDs and 500,000 CDs per day by leveraging the latest technology, including Blu-ray, and a workforce in excess of 400.
Patricia RomeroPatricia Romero, former head of multi-cultural marketing at Hyundai Motor America (Response, September 2008) and a speaker at Response Expo 2009, is named the new director of multi-cultural marketing at JCPenney.


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