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Direct Response Marketing

Field Reports

1 Oct, 2008 By: Thomas Haire, Jacqueline Renfrow Response


Response Launches New Career Center


By Jacqueline Renfrow ([email protected])

SANTA ANA, Calif. Response Magazine announces the launch of its Web-based career center that connects job seekers with prospective employers in the direct response marketing industry.

"Our publication, Web site, E-newsletter, marketing alliance and tradeshow promotes direct response marketing industry knowledge, networking and excellence," says John Yarrington, publisher of Response Magazine. "Launching an online career center for professionals in our field is a natural extension of that mission."

Response's employment marketplace, powered by JobTarget, distinguishes itself from generalist job boards in that it's highly targeted on employment opportunities in the direct response industry. Resources helpful to job seekers include the ability to post a resume anonymously; access to career-related articles and resources; and E-mail notifications of job opportunities that fit personalized preferences.

Employer resources include the benefit of only paying for resumes that are a good match for the posted job opportunity; and the a choice to pay for a 30- or 60-day job posting, or unlimited postings for one month, six months or a year.

"Niche job boards, like the one we've designed for Response, are an ideal way to recruit top candidates," says JobTarget CEO Andrew Banever. "Our customized career centers also attract new members — both individuals and businesses — to the direct response industry and helps drive participation in conferences, professional development workshops, award programs and other exclusive benefits."




> Film and HD company ShadowBox Pictures forms ShadowBox Direct, a division established to further accommodate the continued growth and increasing needs of clients looking to excel in direct response and home shopping industries. The leaders of ShadowBox Direct include Jeff Young, president; Chris Carfagno, vice president of direct response and home shopping sales; and Terry Finn, creative director.

Jeff Young
Jeff Young

> Ignite Media Solutions LLC, formerly known as Advanced Interactive Sciences LLC (AIS), unveils its new name and extends its product offerings to make direct response marketing and per-inquiry media buying more efficient for high volume clients in the television, online and mobile advertising markets. Inc. magazine recently named the company No. 115 on its second annual ranking of the 5,000 fastest-growing private companies in the United States.

Don Cowser
Don Cowser

> Joanne Bradford joins Yahoo! as senior vice president, U.S. revenue and market development. Bradford spent the previous six months with Spot Runner after leaving a seven-year position as corporate vice president of global sales and marketing and chief media-revenue officer at Microsoft.

> will open its virtual doors to customers in 34 countries including Canada and the European Union sometime next year. Previously, only U.S. consumers could purchase from the site.

> Direct response radio producer-distributor Robinson Radio and digital entertainment producer Talking Social have combined to launch RadioRants, a listener-engagement service that gives people a voice and adds new revenue streams for stations by capturing and monetizing calls from the 94 percent of listeners who call into radio shows everyday but never get on air. A mobile, Web and audio advertising platform, RadioRants is a hotline where listeners are greeted with a customized station or advertiser message and are then allowed to record a message.

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