Direct Response Marketing
Field Reports1 Jan, 2008 By: Thomas Haire Response
- 1. The Carlyle Group and H.I.G. Ventures invest $20 million in Temecula, Calif.-based REVShare, an exchange that allows advertisers to bid for television time on a cost-per-action basis – akin to the cost-per-click method of Web advertisers.
- 2. Motivational Fulfillment & Logistics Services (MFLS) unveils plans to expand its services in Australia, at the behest of a key worldwide retail partner. The retail distribution and fulfillment centers are planned for Sydney and Perth.
- 3. CJ MacDonald joins Advanced Interactive Sciences LLC as director of sales. MacDonald was most recently with LiveOps.
- 4. Claire Watts becomes QVC's president of U.S. commerce. She joined the company Jan. 7 and assumes that role on May 1. The company also welcomes Cherie Grobbel as vice president of international finance.
- 5. Transactional Marketing Partners (TMP) appoints Alan Rudnick to head up East Coast client relations and business development.
- 6. Hawthorne Direct announces that a long-form DRTV production for Humminbird's side-imaging fishing systems has seen an extended run of effectiveness thanks to online video sites like www.YouTube.com|~www.YouTube.com/ .
- 7. Moulton Logistics Management provides customer relations management, credit card processing and rich information analysis for the AquaVie healthy water system from Regal Ware Worldwide, which is in its second year of a DR marketing campaign.
- 8. The keynote speakers for the 2008 National Conference on Operations & Fulfillment include Michael Burchell, Ed.D, director of client services for the research and management consultancy Great Place to Work Institute Inc.; Alfred Lin, COO, CFO, chairman and director of the www.Zappos.com|~www.Zappos.com/ online shoe retail site; and Jim McCafferty, president and CEO of the marketing, promotions and product development firm JMP Creative.