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Direct Response Marketing

Field Reports

1 Dec, 2007 By: Thomas Haire, Courtney Beth Pugatch Response

"As a promoter and venue operator, we work closely with Ticketmaster to market our events to the widest possible audience," says John Meglen, president and co-CEO, touring and special events, at AEG Live (which owns such venues as Los Angeles' Staples Center). "This affiliate program offers a valuable new distribution channel and positions Ticketmaster as an even stronger partner for us and the event industry."




> The Direct Response Academy announces its first three educational seminar sessions of 2008. "Winning the Media Game" will take place at the Hotel Oceana in Santa Monica, Calif., Jan. 23-24. "The DRTV Management Boot Camp" is set for Feb. 20-21 in Miami, while "DRTV Back-End Management: Where Profits Are Won or Lost" will take place Feb. 22, also in Miami. For more information, visit or call (512) 301-5900.

> Teletrax signs three new DR advertising clients — Lockard & Wechsler, Video Professor and the Florida Association of Broadcasters — to contracts to utilize its suite of video watermarking services to monitor and track all broadcast, cable and satellite TV airings of their short- and long-form DRTV programming.

> ValueVision Media Inc., launches the second-generation of, a video commerce site tied to the home shopping channel. Customers can now watch the live TV broadcast of the 24-hour cable network, watch previously aired programming, browse videos and watch and shop from exclusive Webcasts.

> Kim Cohn joins 28:30 LLC as media director. The company also announces an exclusive multi-year contract for DR spot and paid programming sales with the LATV Networks, the nation's first bilingual music/entertainment network distributed via digital multicast.

> Nautilus Inc. names James A. Heidenreich senior vice president, global marketing, and chief marketing officer. The appointment is effective Dec. 3. Also starting in new roles on that date are Caroline "CJ" Howe as senior vice president, general manager, and Kenneth Fish, also as senior vice president, general manager. On Dec. 10, Aaron Brotherton will join the company as director, direct response TV and creative development.

> MIVA Direct Inc., the content and toolbar division of global digital media company MIVA Inc., launches the ALOT brand, which was created to give a rich, integrated user experience across multiple Web properties, including toolbars, Web search and startpages.

> Boston-based Backchannelmedia Inc., a digital television ad serving and response capture company, announces that a $3 million investment received this quarter brings to a close its first round of investments that have reached $9.5 million during the past two years.

> QVC will launch a high-definition simulcast of its domestic broadcast in 1Q 2008.

> Zephyr Media promotes Roger Delaney to vice president of media and Priscilla Reyes to director of sales.

> Former Symantec veteran Timo Kissel joins Fetch Technologies as vice president of engineering.

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