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Direct Response Marketing

Field Reports

1 Jul, 2007 By: Thomas Haire, Courtney Beth Pugatch Response

"The Response Expo in San Diego was superb for many reasons," contends Andy Arvidson, founder of IFS. "Each attendee truly felt like a VIP. The energy level, vibe and buzz from the educational sessions and networking events were great for suppliers and marketers. Importantly to me, more than $4,000 was raised for the Wheelchair Foundation during the Expo."

The final event of Response Expo took place on the U.S.S. Midway aircraft carrier, as more than 275 attendees checked out the historic ship and closed deals on Friday night. "The networking events were top notch, especially the closing party on the U.S.S. Midway," says Eric Stanton, executive vice president at JBT Media.

Overall, the buzz of business was the key to the Expo's networking events. "Going to Response Expo 2007 meant getting back to business in DR," says Barry Jacobs of E&M/Impart Media. "The team behind Response Expo really understands how to throw a business conference."




Compiled by the staff of Response

The Response team put together a direct response conference that combined education and networking in a way that I have not seen in more than a decade.

— Shane Bradford,
TransFirst ePayment Services

Excellent conference! Response Expo was very well organized and offered great networking opportunities. We look forward to next year's show.

— Cathy Chung, Thane Direct

Once at the show, I kept my ear to the ground. I listened to the reactions of those around me. People were impressed by the class event production and impressed by the speaker content. But most of all, people were impressed by the fact that they felt listened to. I heard it over and over again.

— Jay Steven Levin, MediaPoint Network

The whole feel and scheduling of the Expo was paced well, giving plenty of opportunity to walk the expo hall and catch up with colleagues or make new contacts. I was very impressed with the caliber of attendees — key decision makers, industry leaders and seasoned professionals who are all trying to figure out this new media world.

— Lisa Longo, ESPN

From the location to the cocktail parties, Response Expo was the right place, right people and right time.

— Denise Magasich, Response TV Network

Response and the DRMA combined forces to clearly create a very productive conference. This show offered some of the best seminars we have ever been involved with or attended. The trade show floor was good as well with lots of new faces. Congratulations to the entire Response team. You can certainly look for hawthorne direct at the next Response Expo.

— Mark E. Ratner, hawthorne direct inc

Every aspect of Response Expo was right on target: the location, the events, the logistics and organization and, most importantly, the people.

— Derek Viglianti, InfoTech

Our clients were happy and so were the cable networks. Response Expo is another great event that just puts DR further on the map. A0

— Adam Tucker, Nickelodeon/MTV Networks

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