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Direct Response Marketing

Field Reports

1 Jul, 2007 By: Thomas Haire, Courtney Beth Pugatch Response

SAN DIEGO — "Quality and class is a description that encompasses the city, the venue, the events, the panels, the atmosphere and the attendees at Response Expo," says Adam Warren, vice president of network sales at Temecula, Calif.-based REVShare. "Most of the attendees were top level executives, and it enabled meetings to move from, 'What if we did this?' to 'Let's do it.' I found myself in a rapid succession of meetings with one high-caliber person after another."


Warren was not alone when the Response staff chatted with exhibitors and attendees during Response Expo. Many of them commented immediately on the quality of the leads they were getting during meetings on the Expo Hall floor.

"I was very impressed with the caliber of people who attended the Response Expo," says Kristy Pinand-Dumpert, director of sales for Boonton, N.J.-based Concepts TV Productions. Adds Darci Muth, director of new business development for Downingtown, Pa-based iBOXfilms/fwd>direct, "We made tons of great contacts at Response Expo."

Attendees also agreed that the quality of exhibitors was strong. "I've stated to a lot of people who were at Response Expo that if someone wanted to start a DR company, all the resources were in the exhibit hall to assist — there was not one vendor who I wouldn't work with," says Michael Ellman, founder of HealthcareOne.

Gary Wetter of WnR Direct Response Consultants sums up the event and its participants thusly: "After 38 years in the business, most conferences feel the same. This was different and refreshing."


Expo Networking Events Create New Business Buzz


By Thomas Haire (

SAN DIEGO — Response Expo's networking events on June 6, 7 and 8 featured a "who's who" of direct response leaders, key marketers, interested press — and even professional cheerleaders. Beginning with the Opening Night party, sailing through the Seaport Celebration, and closing aboard the famous U.S.S. Midway, Response Expo's networking events drew a collective attendance of more than 1,000.

"The show was a huge success for my team, as well as the industry," contends Denise Magasich, media director for Doylestown, Pa.-based Response TV Network. "We were extremely pleased with the productivity. Response Expo was far more constructive for networking then any other we have attended. The cocktail parties were successful marketing events that filled the need for vendors to socialize outside of a meeting room environment, and they were where relationships were solidified."

The Opening Night party at the Manchester Grand Hyatt's America's Cup Room and Terrace set the tone, as more than 350 attendees stretched their legs, shook hands and chatted about new deals. "The Opening Night party was the best! Everyone was engaged, interested, and making contact," says Susan Golden, president of Golden Media. "We were able to deepen our relationships with our vendors, as well as meet interesting persons in the DR world."

Bill Gorgone and Kevin Carrier of FedEx SmartPost flank IFS' Andy Arvidson and FedEx's Paul Rokich at the Expo's Seaport Celebration, which benefitted the Wheelchair Foundation.
Bill Gorgone and Kevin Carrier of FedEx SmartPost flank IFS' Andy Arvidson and FedEx's Paul Rokich at the Expo's Seaport Celebration, which benefitted the Wheelchair Foundation.

On night two, Imagine Fulfillment Services (IFS) and FedEx co-hosted the Seaport Celebration, which featured an appearance by the San Diego Charger cheerleaders to benefit the Wheelchair Foundation. More than 400 conference attendees continued to negotiate new business.

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