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Direct Response Marketing

Field Reports

1 Jun, 2007 By: Thomas Haire, Courtney Beth Pugatch Response

Response Expo Set to Blow the Doors Off of San Diego

SANTA ANA, Calif. — The final countdown to Response Expo 2007 in San Diego is underway, as the event — which is expecting more than 1,500 attendees from the direct response marketing world — is set to take place June 6-8 at the Manchester Grand Hyatt. The Expo's full series of events includes three huge networking events and a slate of 11 educational sessions featuring some of the biggest marketers in the world — not to mention two days of an open expo hall floor featuring a "who's who" of direct response service providers.

"We are thrilled at the pre-registered attendance numbers and look forward to setting a new standard for conventions in the direct response universe," says John Yarrington, publisher of Response Magazine, which is heading up the event in conjunction with the Direct Response Marketing Alliance (DRMA). "Our educational sessions and the opportunity to network during three fantastic spring evenings in a setting like San Diego have truly drawn stunning interest from prospective attendees."

 Welcome Address speaker Keith Halford, a co-founder of QVC and the original leader of the HSN marketing department, will speak on Thursday, June 7 at 9 a.m.
Welcome Address speaker Keith Halford, a co-founder of QVC and the original leader of the HSN marketing department, will speak on Thursday, June 7 at 9 a.m.

The conference track will kick off with a welcome address on June 7 by Keith Halford, who was the original leader of HSN's marketing department and was one of the founders of QVC. Halford now works extensively in the wireless marketing industry, which he calls "the future of direct advertising." Following Halford, the 11 educational sessions during the two-day conference will include appearances by speakers from companies including: DuPont, Black & Decker, Countrywide, Quicken Loans, Drs. Foster & Smith, ESPN, MTV Networks, A&E, Discovery Communications, Citrix Online, 1-800-DENTIST, Bosley, Murad and HealthcareOne.

"Our goal in creating educational content for Response Expo was to allow our attendees to hear directly from marketers about their experiences, their needs and their discoveries in the direct response world," says Thomas Haire, editor-in-chief of Response, who created and staffed the sessions with the help of a group of DR industry leaders. "Every single seminar at Response Expo makes good on that goal."

Three evening networking events are also scheduled during Response Expo: a welcome reception at the Hyatt pool on Wednesday, June 6; a "Seaport Celebration," hosted by Imagine Fulfillment Services and FedEx Smart Post at Seaport Village on Thursday, June 7; and the huge closing night bash at the aircraft carrier U.S.S. Midway on Friday, June 8.


Americans Watch 5 Hours of TV Per Day


By Courtney Beth Pugatch (

NEW YORK — New figures released from Nielsen Media Research find that the average person in America watches four hours and 55 minutes of television per day. The study found that women, on average, are watching television nearly an hour more per day than men.

How Much TV Do You Watch?
How Much TV Do You Watch?

The average woman, age 18 and over, watches five hours and 43 minutes, compared to four hours and 55 minutes for men in the same category. This equals out to nearly 11 hours of television for each couple in America — a number steadily rising each year.

More surprising findings noted that the average kid between the ages of 12 and 17 watches three hours and 23 minutes of television per day, while kids between the ages of two and 11 watch three hours and 36 minutes of television.

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