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1 Dec, 2006 By: Courtney Beth Pugatch Response

DR Industry's Sands Appointed to President's Export Council

WASHINGTON — President George W. Bush is planning to nominate nine people and appoint two others to serve in his administration. One of those is long-time DR industry player Lenny Sands, chairman and chief executive officer of Alchemy Worldwide LLC. He is one of two appointees added to the President's Export Council.

Longtime DRTV player Lenny Sands is one of the Bush administration's new appointees to the President's Export Council.
Longtime DRTV player Lenny Sands is one of the Bush administration's new appointees to the President's Export Council.

The President's Export Council is the premier national advisory committee on international trade. In his new position, Sands will join Juan Carlos Iturregui to advise the President on government policies and programs that affect U.S. trade performance. They'll provide a forum for discussing and resolving trade-related issues among the business, industrial and government sectors.

"There are two things I want to do with this appointment. The first is that I want to help create more credibility for our industry," Sands says in an exclusive interview with Response. "The other is that I want to help the fight against counterfeit products made in China, India and Canada."

Sands brings with him more than two decades of marketing, manufacturing and sourcing experience to his new position. He has earned international recognition as the chairman of Alchemy by having offices in Los Angeles, Hong Kong and China.

Sands will be sworn into his position on Jan. 18 and is expected to serve until the end of Bush's second term. He will report to the President through the Secretary of Commerce.

DirecTV Bringing Sales Division In-House

EL SEGUNDO, Calif. — DirecTV has announced that it will be bringing its entire advertising and sales division in-house, combining its group of account executives who worked with the company's account at Twentieth Television with its existing ad sales team.

The team will operate from DirecTV offices located in media hubs New York, Los Angeles and Chicago. It will be responsible for creating new partnerships, revenue sources and attracting new national advertisers for DirecTV.

"Ad sales is longer just about selling 30-, 60- and 90-second spots; it's also about interactive and transactional media, which are some of the faster-growing areas of the media market," says Bob Riordan, senior vice president of advertising sales in the New York office. "The growth is going to be explosive over the next two-to-five years, providing enormous opportunity for DirecTV."

Advertising sales currently accounts for approximately 1 percent of DirecTV's $13 billion in annual revenue, but the company sees it as a growth opportunity that could be highly profitable.

Questex Media Launches

SANTA ANA, Calif. — Questex Media Group LLC., parent company of Home Media Retailing and Response Magazine, has introduced, a Web site that targets both the early technology adopter and the general consumer electronics customer.

The Web site launched Nov. 17, and serves as a one-stop source of information about home entertainment's high-definition revolution. It features blog and forum sections designed to share consumer-generated reviews, opinions, and general advice about consumer and manufacturer issues.

AllThingsHiDef brings broadcast, hardware, installation and pre-recorded content together in one place. Home Media Retailing's editorial staff provides the content for the site, specializing in news and high-definition software reviews.

"The site solves a burning issue with both the hardware and the content side of the business. Consumers will not participate in this revolution if they are confused about what it is and what the benefits are," said Don Rosenberg, vice president of Questex Media's Entertainment Group.

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