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Direct Response Marketing

Field Reports

1 Oct, 2006 By: Thomas Haire, Courtney Beth Pugatch Response


A. Our brand strategy is to continue to develop Shop Japan as the trusted brand for products and categories and to develop Hill's Collection as the trusted brand for continuity products. Today, our brands are trusted in a way that transcends the normal trust paradigm of a traditional DRTV company because of the commitment to brand and quality that we have delivered to our customers. Our intent for the future is to further deliver on that promise working with suppliers of products and shows. We will also continue to develop our own products, services and shows that can be available for international distribution. As we have only recently purchased the Vector properties, we plan to quickly and aggressively implement OLM's successful strategies to the U.K. and German markets, which we believe should deliver excellent results in a quick period of time.

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