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Direct Response Marketing

Field Reports

1 Jun, 2006 By: Thomas Haire, Nicole Urso Response


 

ERA Hong Kong Event Brings Asia Back Into DR Fold

 

By Thomas Haire (thaire@questex.com)

HONG KONG — Former Sony executive Dr. Kenji Kitatani delivered the keynote address at the Electronic Retailing Association's Asia conference in Hong Kong in late April. The conference was scheduled between major product-based trade events in the region in an attempt to find the right niche.

 Janie Peace of JML, Nicolas Bouron of Gaultier, Jessica Miranda of Industex, Caroline Constable of JML and Lori Cohen of Thane Direct are all smiles in Hong Kong.
Janie Peace of JML, Nicolas Bouron of Gaultier, Jessica Miranda of Industex, Caroline Constable of JML and Lori Cohen of Thane Direct are all smiles in Hong Kong.

"The event was a great success," says Richard Stacey, president and CEO of Toronto-based Northern Response Intl. Ltd. and a member of the Response Editorial Advisory Board. "It brought together electronic retailers not just from Asia but from around the world. Attendees discussed a wide range of topics from how to do more business in Asia to changing regulatory and technology environments in different countries."

Stacey also believes the timing was just right for the event. "Held strategically between the HK Housewares show and the Chinese Export Commodities Show, I think a lot of attendees benefited from attending and experiencing all three shows together," he says.

Moshe Ozana of Danoz Direct Australia, Nicole Ali and Peter Tseng of Northern Response Intl. Ltd., and Tina Huang of Top Tell China enjoy an ERA Asia reception.
Moshe Ozana of Danoz Direct Australia, Nicole Ali and Peter Tseng of Northern Response Intl. Ltd., and Tina Huang of Top Tell China enjoy an ERA Asia reception.

Dan Zifkin, president of Chicago-based Zephyr Media Group, also visited Hong Kong. "The core group of attendees was those that deal very much in the international arena, either in China or Southeast Asia, Eastern Europe, or, to a lesser degree, South America," he says. "As a result, there was a sense of familiarity between many of the attendees — but also an openness to new people as well, which was a relief to a relative newcomer like me."

The bright lights of Hong Kong and local entertainment welcomed visitors to ERA's Asian conference in April.
The bright lights of Hong Kong and local entertainment welcomed visitors to ERA's Asian conference in April.

Nadia Ashrafian, CEO of Capital Media in Mission Viejo, Calif., says the interaction between markets was strong. "It was just amazing to see Asian companies looking to bring their successful products to other markets, such as the United States, Europe, the Middle East and Latin America," she says.

 

Trudeau Files Appeal Against ERA, Tulipane

 

By Nicole Urso (nurso@questex.com)

VENTURA, Calif. — Kevin Trudeau, popular infomercial host and author of top-selling book "Natural Cures They Don't Want You to Know About," has appealed a California Superior Court's decision to dismiss his defamation and unfair business practices lawsuit against the Electronic Retailing Association (ERA) and its president Barbara Tulipane.

NotableNews
NotableNews

Trudeau sued Tulipane for making the alleged defamatory statements about him in an interview with USA Today last August.

"Barbara Tulipane and the ERA publicly attacked me by suggesting to the press that I tarnished the electronic retailing industry," Trudeau said in an earlier statement.

Lawyers for Tulipane and ERA argued that her statements constituted protected opinion and were therefore guarded under the First Amendment.

Trudeau's counsel argued that, as a matter of law, the threshold question is whether a reasonable fact finder could conclude that the statements imply an assertion of objective fact. If that is the case, then the statements are actionable.

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