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Direct Response Marketing

Field Reports

1 May, 2006 By: Thomas Haire, Nicole Urso Response


Dana Chryst joined her father Jay Chryst's marketing logistics and fulfillment company, The Jay Group, in 1981. After rising to president a decade later, Dana Chryst purchased a controlling interest from her father in 2003 and became CEO. With a client list that includes iRobot, Pfizer, Reebok, Absolut and Heineken, the Ronks, Pa.-based company remained a bit of a well-kept secret in the DR world — until now. Recently, Response sat down with Dana Chryst to find out more about The Jay Group.

Chryst Drives
Chryst Drives

Q. Can you talk about stepping into leadership roles with The Jay Group?

A. In 1991, the transition happened at the right time. My dad is a classic "Type-A" entrepreneur, a real one-man band. But, the business was growing, and we needed a new infrastructure. Over the past decade or so, we've really invested in space, people and technology. It's paid off for us. I believe we are the largest remaining family owned company in this space, and we have stability in both our own people and our customers.

Q. What can the company bring to DR marketers that sets it apart?

A. We are a completely value-added supplier to that field. We understand so many of the other aspects around the DR space — marketing programs, Web development, customer care. Plus, we are used to dealing with Fortune 500 clients, which gives us an advantage as they continue to move into the DR space.

Q. What are your plans for The Jay Group's future growth?

AWe will continue to invest in technology. We've upgraded our East Coast location and now we're looking to invest in a West Coast facility. There are a couple of opportunities on our radar screen that may justify making that move sooner rather than later. We're a reflection of those companies we serve — we set our sights high. The Fortune 1000-type client has served us well. We like a holistic relationship with our clients. To do business with us, our clients see that they can get so much more marketing value and vision than with traditional logistics firms. We live and breathe marketing.

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