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Direct Response Marketing

Field Reports

1 Apr, 2006 By: Thomas Haire, Nicole Urso Reed Response

Barlow, Janura Push for Brand-Building DR at Famous Discoveries

NEW YORK and SANTA ANA, Calif. — Response Magazine, the only independent source of news and information for direct response marketers, welcomes Fern Lee, executive vice president of GT Media, to its Editorial Advisory Board.


Lee is responsible for all media operations and international DRTV at GT Media and serves on the company's executive management committee. In her more than 23 years in the direct response marketing industry, she has been involved in media buying, back-end operations, acquisitions, new business development and creating distribution relationships.

"We are thrilled to welcome a person with Fern's history and respect in the DRTV universe to our board of advisors," says Thomas Haire, editor-in-chief of Response. "We know she will play a valuable role in creating the kind of industry-leading content for which Response has become known."




Buyers' Guide 2006

In the Response Buyers' Guide 2006, the information of Vector Direct Ltd. in the United Kingdom included an incorrect address and contact number. The correct information for is located below. Response regrets the oversight.
— Ed.

Vector Direct Ltd.
Brock House
57 High Street
Maidenhead SL6 4JT
United Kingdom
Phone: +44 01628 407410
Fax: +44 01628 407429
Stephen Davies
Categories: Distributor; Internet marketers; Media buyers, infomercial; Media buyers, short-form; Television/cable network/station

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