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Direct Response Marketing

Field Reports

1 Dec, 2005 By: Thomas Haire, Nicole Urso Response

Response Panel Draws Television and Video Executives


MARINA DEL REY, Calif. — Response Magazine's Nov. 7 panel discussion "DRTV & TVDVD Summit" at the TVDVD3 Conference was a smashing success, drawing more than 100 attendees. With overwhelming interest from major Hollywood studios, direct response television leaders were able to mingle with representatives of such major companies as Paramount, Fox and Buena Vista at a cocktail reception following the seminar.

 Response Editor-in-Chief Thomas Haire leads a DRTV & TVDVD discussion panel with leading direct response experts (l-r): Tim Hawthorne of hawthorne direct inc., David Savage of Cmedia, Dave Petitto of Petitto Direct, Ivan Silverman of E&M Advertising and Reno Rollé of Studio Store Direct.
Response Editor-in-Chief Thomas Haire leads a DRTV & TVDVD discussion panel with leading direct response experts (l-r): Tim Hawthorne of hawthorne direct inc., David Savage of Cmedia, Dave Petitto of Petitto Direct, Ivan Silverman of E&M Advertising and Reno Rollé of Studio Store Direct.

Hosted by Response Editor-in-Chief Thomas Haire, the panel touched on how direct response advertising could work to expand profits from and promote television series DVD sets and related products. The panelists included DR experts Tim Hawthorne of hawthorne direct inc., David Savage of Cmedia, Dave Petitto of Petitto Direct, Ivan Silverman of E&M Advertising and Reno RollE9 of Studio Store Direct.

Response was also active on the following day, chatting with studio executives and other television industry leaders during a full day of events surrounding the TVDVD conference.

 

For the Record

 

In the October issue, Response reported that teleservices company LiveOps "donated the services of 300 telephone agents to the American Red Cross" during the Hurricane Katrina Crisis ("Other DR Leaders Help Katrina Victims." Response, October, p. 16). A LiveOps spokesperson tells Response, "LiveOps did provide discounted services to the Red Cross and also gave a sizeable monetary donation."

— Ed.

 

Bramm Says TV Network Flies High in First Year

 

By Thomas Haire
(thaire@questex.com)

John Bramm is managing director (but contends "my function is orchestra conductor") at TV Network, a U.K.-based company that markets international infomercial products via airtime it either owns or leases on British satellite television. Recently, Response sat down to discuss how the company, which is about a year old, is doing.

Q. Can you talk about your professional background and how you came to your current position with your company?

A. I have done a little of everything, including working as a "carney" as a student, and then later as a television reporter. I got into this business by selling DRTV products into retail while living in Los Angeles. I moved to the U.K. seven years ago, where I helped set up Interglobal and then started Vector Direct Ltd. After a failed management buyout last year, we started TV Network.

John Bramm
John Bramm

Q. Can you briefly describe what TV Network does, specifically for those involved in or looking to use DR marketing or home shopping?

A. TV Network buys international infomercial products from Interglobal Intl. and puts them in our warehouse, airs the shows on airtime we own or lease, charges the cards and ships the goods. From this core competency, we also sell on the Internet, into live home shopping, retail, catalog and print.

Q. How do the services you offer help you stand apart in DR, especially in the U.K.?

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