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Direct Response Marketing

Field Reports

1 Sep, 2005 By: Thomas Haire, Nicole Urso Reed, Doug Garnett Response


  • 1. The Federal Trade Commission (FTC) reached a final rule regarding fees to access the National Do-Not-Call Registry. Entities will be required to pay $56 per area code, or $15,400 for any 280 area codes or more. Entities will still be able to obtain the first five area codes for free, and "exempt" entities may still access the Registry for free. Telemarketers are required to renew their subscriptions to the Do-Not-Call Registry annually, and must remove registered numbers from their call lists once every 31 days.
  • 2. Kevin Harrington, has engaged TMP Product Partners to guide Reliant Intl. Media LLC as it readies several products for various distribution channels. The Product Partners' team, including Kim Banchs and Amy Petrucelli, will handle Reliant's entrE9. Banchs is a TMP partner and veteran of live shopping, having worked in the shopping channel world for almost two decades and for Product Partners for six years guiding products through the maze of available distribution channels. Petrucelli is also a shopping channel veteran and has been with Product Partners for several years.




  • 1. hawthorne direct inc. moved its West Coast offices to 10940 Wilshire Boulevard, Suite 600, Los Angeles. Tim Hawthorne, founder, chairman and executive creative director of hawthorne direct is spending nearly 75 percent of his time in the company's L.A. office. The company is based in Fairfield, Iowa.
  • 2. Frank Nichols joined Mercury Media in the newly created position of vice president of media strategy. He was previously a senior vice president of media services at Euro RSCG Retail. Mercury Media also reached a long-term agreement with Teletrax to electronically track airings of its direct response television advertisements . A subsidiary of Medialink Worldwide Inc., Teletrax is headquartered in London, has offices in New York and Hollywood and maintains its operations hub in Norwalk, Conn.




  • 1. European Home Shopping, the producer of 24-hour Spanish home shopping channel EHS.TV, reached a 10-year carriage agreement with Spain's leading DTH platform Digital+. EHS will be carried on a privileged EPG position among the leading editorial channels of the platform's bouquet. The deal adds another 2 million homes to EHS' existing distribution of 3.5 million homes, reached via cable networks, third-party broadcast affiliates and a national network of proprietary broadcast stations.
  • 2. James Bocci joins Respond2, the Portland, Ore.-based full-service DRTV agency, as creative director. In the newly formed position, Bocci — who has 15 years of advertising and communications experience — will report to creative services Vice President Jeff Fenesy.


Doug Garnett is president of a boutique DRTV agency and has worked with clients including Rubbermaid, Alberto-Culver, the Drill Doctor and White's Electronics. He also teaches advertising in the School of Business Administration at Oregon's Portland State University and can be reached at (503) 296-6131.

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