Field Reports1 Aug, 2005 By: Thomas Haire, Nicole Urso Reed Response
DR Skincare Leader Murad Helps SoCal Special Olympians
The reality of erroneous claims being funneled through DR and the consequential reputation that follows is an obstacle that all marketers face — even the good guys. Haire explained to the Times that upright marketers are working to change that reputation and improve the direct marketing industry, but there are some who are still in the business to make a quick dollar and be done.
"A lot of companies know the FTC will come after them," Haire said in the report. "They put the dollars for an FTC settlement into their budget."
Throughout the investigations and FTC scrutiny, CortiSlim has maintained its innocence. It recently sent out a press release announcing its new ad campaign featuring typical American housewives who saw significant results using the stress therapy weight-loss pills. The campaign includes three "busy moms," Nancy, Ginger and Tricia, who attribute their dieting success to the CortiSlim lifestyle. The national print ad made was featured in the June 26 issue of TV Guide and U.S.A. Weekend. The ad also appeared in Ms. Fitness and other consumer and trade publications nationwide.