Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Direct Response Marketing

Field Reports

1 Mar, 2005 By: Thomas Haire, Nicole Urso Response


Response: How did your relationship come together with Guthy-Renker?

Dahl: We began kicking the idea of using an infomercial around last summer. When we started looking at companies to partner with, obviously Guthy-Renker is at the top of the heap. Strangely enough, two weeks after internally discussing the idea of using DR, we got a phone call from the Internet development people at G-R. They told us they'd been monitoring the dating space since 2001. It was aout a four-month process, developing strategy and shooting the show. We went on-air for testing in late 2004, and rolled out nationally in January.

Response: What are your plans for PerfectMatch.com's future?

Dahl: The key for us is to continue to focus on getting messages out there on why we are different. We need to elevate the site above the clutter. It's been exciting to see the online dating space evolve, but there are too many players. It's a challenge to explain why we're different, why this is something a consumer will have success doing. We will begin to leverage the success stories in the work Guthy-Renker has done for us. We will continue to focus on genuine people and the success they're having with our Web site.

 

Microsoft, Pfizer File Suits Against Pill Spammers

NEW YORK- Microsoft and Pfizer, a leading pharmaceuticals manufacturer, filed separate lawsuits in early February against companies advertising generic Viagra through junk E-mail.

Attendees prepare for the Direct Response: But Wait, Theres More panel.
Attendees prepare for the Direct Response: But Wait, Theres More panel.

 

Microsoft filed suits in Washington State claiming that online companies CanadianPharmacy and Pharmacy Direct violated federal anti-spam regulations, outlined in the Federal Trade Commission's (FTC) CAN-SPAM Act of 2003, by bombarding MSN Hotmail accounts with the unwanted advertisements. Pfizer filed suits in New York for trademark infringement.

Though Microsoft and Pfizer filed suits for different reasons, both companies are engaged in ongoing battles with spammers. Microsoft has already sued several online pharmacies for stuffing its Hotmail accounts with illegal advertisements, and Pfizer filed at least 30 suits against companies that capitalized on the Viagra brand, a popular erectile dysfunction pill.

  Thomas Haire (at podium) interacts with panelists (l-r) Bret Saxon, David Savage, Steve Hastert, Rick Petry, Ron Perlstein and Tim Hawthorne during the magazines Jan. 26 NATPE seminar.
Thomas Haire (at podium) interacts with panelists (l-r) Bret Saxon, David Savage, Steve Hastert, Rick Petry, Ron Perlstein and Tim Hawthorne during the magazines Jan. 26 NATPE seminar.

The suits were all filed against unnamed defendants. Spammers are difficult to target because the E-mails trace back to various mailers, and online companies can be equally evasive. Investigations in these cases revealed that the generic Viagra originated in India, a popular source of counterfeit drugs. However, it has yet to be determined which companies purchased, distributed, and most importantly, advertised these drugs online.

Neither CanadianPharmacy nor Pharmacy Direct are legitimate pharmacies. Canada is a popular destination for Americans seeking cheaper prescription drugs, and spammers are likely to disguise knock-off pills as products of accredited pharmacies.

notable news
notable news

The U.S. Food and Drug Administration (FDA) has tested many drugs purchased online and commonly found that they were mislabeled and contained impure contents. The FDA has taken legal action against domestic companies and has addressed this issue abroad but has been met with little success.

1 2 


Add Comment




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals