Field Reports1 Oct, 2004 Response
Tracking the Online Response to Offline Media: Accounting for Web Activity from Your DRTV Advertising ,.
SPEAKER: Paul Soltoff, CEO, SendTec Inc.
Harnessing the Power of DR Radio for Lead Generation
SPEAKER: Andrew M. Gordon, president, Omega Advertising
Charles M. Hengel, CEO, Marketing Architects Inc.
Larry Levis, President, Target + Response Inc.
Captivating the Hispanic Market with DRTV
SPEAKER: Joan Renfrow, president, Onyx Productions
Tuesday, Oct. 19
How ITV Maximizes Income and Profits: Stories from the U.K. and U.S.A.
SPEAKER: Mike Colling, managing director, Mike Colling & Co. Ltd.
Karen Gold, vice president, client marketing group, OpenTV
Using DRTV to Replace Outbound Telemarketing Leads Lost Due to DNC Regulations
SPEAKER: Ava Seavey, queen bee, Avalanche Creative Services Inc.