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Direct Response Marketing

Field Reports

1 Oct, 2004 Response

Tracking the Online Response to Offline Media: Accounting for Web Activity from Your DRTV Advertising ,.

SPEAKER: Paul Soltoff, CEO, SendTec Inc.

2:45-4 p.m.

Harnessing the Power of DR Radio for Lead Generation

SPEAKER: Andrew M. Gordon, president, Omega Advertising

Charles M. Hengel, CEO, Marketing Architects Inc.

Larry Levis, President, Target + Response Inc.

4:15-5:30 p.m.

Captivating the Hispanic Market with DRTV

SPEAKER: Joan Renfrow, president, Onyx Productions

Tuesday, Oct. 19

10:45-11:45 a.m.

How ITV Maximizes Income and Profits: Stories from the U.K. and U.S.A.

SPEAKER: Mike Colling, managing director, Mike Colling & Co. Ltd.

Karen Gold, vice president, client marketing group, OpenTV

2:15-3:15 p.m.

Using DRTV to Replace Outbound Telemarketing Leads Lost Due to DNC Regulations

SPEAKER: Ava Seavey, queen bee, Avalanche Creative Services Inc.

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