Direct Response Marketing
Field Reports1 Nov, 2004 Response
- 1. The direct marketing industry starts its fourth quarter with the least lay-offs and hiring freezes it has seen in nearly 4 years, according to the latest employment survey conducted by Bernhart Associates Executive Search. Also, 60 percent of the companies surveyed said that they plan to do new hiring before the end of the year. A total of 181 DR companies participated in the survey, which will be published in the Direct Marketing Association's (DMA) annual Statistical Fact Book.
Toni Erickson Knight
- 1. In late September, business mogul Donald Trump made his direct response debut on QVC to promote his best-selling books. After witnessing the phenomenal sales, 26,000 books in about 30 minutes, Trump became a believer in the direct response model. "This was my QVC debut and show host Lisa Robertson and everyone at QVC did a terrific job," Trump said. "The interview was a lot of fun, we covered a lot of territory and I look forward to my next appearance. The next best thing to writing books is selling books. QVC is a great way to go."
- 1. The Los Angeles chapter of The National Association of Women Business Owners (NAWBO) celebrated its 25th anniversary by recognizing 25 of the city's top women executives. Toni Erickson Knight, WorldLink founder and CEO, was recognized for building one of the most successful multi-platform media sales firms in the world and the largest woman-owned business of its kind.
- 1. Interglobal Intl. Ltd., the largest distributor of third party shows within the electronic retailing industry celebrates its fourth successful year of business. Revenues are up 34 percent and worldwide shipments increased to more than 3.1 million units. Interglobal is also pleased to announce the opening of its first U.S. office in Santa Monica, Calif. The company's new Public Relations and Marketing office is managed by Nicky de la Salle.