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Direct Response Marketing

Field Reports

1 Aug, 2004 By: Response Contributor Response

"Direct marketing offerings fit perfectly within our 'marketing-driven' mission by demonstrating instant 'proof of performance' advertisers," says Carl Kotheimer, Horizon's EVP and general manager. "We recognize that clients are increasingly looking for 'one-stop shopping' for all media and marketing services, and we want to ensure that Horizon is that one stop for all our clients and prospects."


NEW YORK — In what is considered to be a landmark case involving OptInReal, has recently been settled. Eliot Spitzer, New York's anti-spam attorney general, has reached a settlement with Scott Richter and his company, OptIn

According to the terms, Richter, known as the "Spam King," will agree to pay $40,000 in fines plus $10,000 toward the investigative cost. In addition, he agrees to refrain from using fraudulent headers and deceptive routing and domain practices.

The attorney general's office is also requesting Richter to provide customer data and purchase records and copies of's E-mail advertisements.

Richter, however, did not admit to any violations of the law as part of the settlement

The suit was originally filed in December 2003, charging Richter and his clients with sending unsolicited E-mails, which encompassed false headers and subject lines.

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