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Direct Response Marketing

Field Reports

1 Aug, 2004 By: Response Contributor Response


RESPONSE MAGAZINE THANKS COHEN, PAYNICH FOR SERVICE

SANTA ANA, Calif. — Response magazine and its parent company, Advanstar Communications, announce the appointment of John Yarrington as publisher. Yarrington replaces Gina Mullins-Cohen, who stepped down after three-and-a-half years as group publisher of the magazine.

Yarrington has been with Response for four years, serving as national sales director while overseeing advertising sales for the monthly publication, as well as Response's Masters Series conference program and the magazine's other ancillary products. In his new role, Yarrington will oversee the entire Response team, including editorial, graphics, sales and production.

The magazine also welcomes back Thomas Haire as editor-in-chief. Haire, who left the same position less than three months ago, returns to replace Vitisia Paynich, who has chosen to pursue a new opportunity. Haire spent more than three years as Response's lead editor before leaving in May to join a public relations agency and will oversee all editorial decisions. "I'm thrilled to return to Response and to again work with the best team in magazine publishing," says Haire.

"Response and Advanstar thank both Gina and Vi for their years of great service," adds Yarrington. "I definitely have some big shoes to fill, but with Tom returning to the magazine, and our already incredible team that knows the industry so well, I know we won't miss a beat."

NUTRAMAX LABS SETTLES WITH FTC FOR UNSUBSTANTIATED CLAIMS

WASHINGTON — The Federal Trade Commission announced that Nutramax Laboratories Inc., a dietary supplement manufacturer based in Edgewater, Md., has settled charges with the Commission for violating federal law. According to the FTC, the manufacturer made unsubstantiated claims that its product, "Senior Moment," could prevent memory loss and restore memory function in adults.

The proposed consent agreement to settle the charges with the defendant requires the company to have competent and reliable scientific evidence for these and similar claims in the future.

The FTC says Nutramax claims that the "Senior Moment" supplement "contains a proprietary blend of brain-specific nutrients," including DHA and cerebral phospholipids. The FTC charged that Nutramax did not possess a reasonable basis to support its claims that "Senior Moment" prevents memory loss and restores lost memory function in adults of all ages, and that it misrepresented that scientific studies prove that Senior Moment restores lost memory function in adults of all ages.

In addition, the proposed consent agreement forbids the defendant from representing that "Senior Moment" can prevent or reverse the effects of memory loss, unless it has competent and reliable scientific evidence for that claim. It also requires Nutramax to possess competent and reliable scientific evidence substantiating all claims about the benefits of any product sold for cognitive function, or for the treatment or prevention of any related disease or disorder. Finally, the agreement prohibits the company from misrepresenting any study in connection with the marketing or sale of such products.

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