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Direct Response Marketing

Field Reports

1 Jul, 2004 Response


SALT LAKE CITY — Stilson LLC announced the completion of production and the expected test launch of "healthVest," an entirely new fitness category for the company's East Coast-based client group, Great Barrington Health.

According to Eric Stilson, president and CEO, "This new liberating fitness product and technique will not only impact the user's fitness, but overall health as well. It's unlike anything anyone has seen before. There's no question this will soon be a new category."

"healthVest" is targeted toward 40-plus baby boomers. Stilson believes this new broad category product will attract non-traditional fitness users concerned about fitness as it relates to health.


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