Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

Field Reports

1 Jul, 2004 Response

SALT LAKE CITY — Stilson LLC announced the completion of production and the expected test launch of "healthVest," an entirely new fitness category for the company's East Coast-based client group, Great Barrington Health.

According to Eric Stilson, president and CEO, "This new liberating fitness product and technique will not only impact the user's fitness, but overall health as well. It's unlike anything anyone has seen before. There's no question this will soon be a new category."

"healthVest" is targeted toward 40-plus baby boomers. Stilson believes this new broad category product will attract non-traditional fitness users concerned about fitness as it relates to health.

Add Comment

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals