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Direct Response Marketing

Field Reports

1 Sep, 2003 By: Thomas Haire, Norm Goldring, Michael Kokernak Response


Response: What should prospective clients look for in a teleservices company?

Stones: A company that's aware of its revenue generation responsibilities. If clients don't make money, the campaign self-destructs. A client must understand that the teleservices provider is the first contact a customer has with their service and it must start in a positive manner. When a customer buys something, it's the greatest compliment they could pay you. But you need to allow that customer to continue to talk to you for the relationship to blossom.


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