Direct Response Marketing

ERA

1 Aug, 2004 By: Response Contributor Response

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ERA's 14th Annual Conference & Exposition; September 26-29, 2004 • Paris Las Vegas

ERA's Educational Sessions

ERA has planned approximately 20 in-depth breakout sessions on topics designed to help direct response professionals reach the pinnacle of business success. Ranging from sessions on how to use radio in direct response

Ed Garrubo

campaigns to topics on how to create the most valuable testimonials, ERA has the session for you. Meet with expert speakers from such notable companies as Euro RSCG 4D DRTV, QVC, Guthy-Renker, Salem Radio Network and Procter & Gamble as they outline ways to incorporate multi-channel advertising into your marketing mix legally and effectively.

Tim Hawthorne

Meet ERA ' s Board of Directors

New — Added this Year!

On Wednesday, September 29, meet with ERA's Board of Directors during a round-table session designed to give attendees an open forum opportunity to discuss association initiatives and programs.

Jack Kirby

During this intimate Q&A session, ask detailed questions about everything from ERA's government affairs efforts to member service affiliate programs to board governance issues. This session will also be followed by a lunch and a chance to win $500 during an ultimate giveaway!

Dan Danielson

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