ERA1 Aug, 2004 By: Response Contributor Response
ERA's 14th Annual Conference & Exposition; September 26-29, 2004 • Paris Las Vegas
ERA's Educational SessionsERA has planned approximately 20 in-depth breakout sessions on topics designed to help direct response professionals reach the pinnacle of business success. Ranging from sessions on how to use radio in direct response
campaigns to topics on how to create the most valuable testimonials, ERA has the session for you. Meet with expert speakers from such notable companies as Euro RSCG 4D DRTV, QVC, Guthy-Renker, Salem Radio Network and Procter & Gamble as they outline ways to incorporate multi-channel advertising into your marketing mix legally and effectively.
Meet ERA ' s Board of DirectorsNew — Added this Year!
On Wednesday, September 29, meet with ERA's Board of Directors during a round-table session designed to give attendees an open forum opportunity to discuss association initiatives and programs.
During this intimate Q&A session, ask detailed questions about everything from ERA's government affairs efforts to member service affiliate programs to board governance issues. This session will also be followed by a lunch and a chance to win $500 during an ultimate giveaway!