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ERA

1 Mar, 2004 By: Response Contributor Response

New Product Program: The Inventors' Showcase


Overall, the consensus amongst the industry's elite seems to follow the same formula for what truly makes an invention successful. It needs to be unique, demonstrative and be a good value to the consumer. These factors, combined with the right exposure and education, is how success stories are made.

Jeanne Cogswell, Sally Zimmermann and Frank Chapman of Alice June Design Inc. modeled their product, Press Polish, a press on fingernail polish that requires no time to dry.
Jeanne Cogswell, Sally Zimmermann and Frank Chapman of Alice June Design Inc. modeled their product, Press Polish, a press on fingernail polish that requires no time to dry.

In Store for 2004

Currently, ERA has six upcoming showcase seminars in the works to bring together the best in the world of invention. The first seminar will occur in Pittsburgh in May and will run in concert with INPEX, the largest invention exposition worldwide.

In addition to the May kickoff, ERA will also host invention seminars in Chicago, Los Angeles and Florida to increase the spread of the program to a wider U.S. audience. Knowing that true invention is not located solely in the United States, ERA also is hosting two seminars internationally in the Netherlands and Germany. The scope of good invention spans the globe and ERA strives to bring as many solid, educated entrepreneurs as possible to the forefront of this remarkable industry.

ERA is not without support in this extraordinary program. The organization has partnered with multiple inventors' societies, organizations and publications to ensure that the best interests of all parties are met. ERA hopes this program not only provides a benefit to members interested in purchasing new products, but also pays homage to the ingenuity of inventors who are creative and diligent enough to make dreams come alive.

For more information on ERA's New Product Program, contact Jennifer Gennaro at (703) 908-1031 or via E-mail at jgennaro@retailing.org .

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