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DMA Names New CEO
28 Jul, 2010 By: Jackie JonesNEW YORK – The Direct Marketing Association (DMA) named Lawrence M. Kimmel as the new chief executive officer of the global trade organization of businesses and nonprofit multichannel marketers.
The search for a new CEO was believed to be the most-extensive in the DMA’s 93-year history and took six months, according to the DMA.
“DMA is enormously pleased that Larry Kimmel has agreed to serve as our next CEO,” DMA Board Chairman Steven Dapper said. “… He will bring to DMA an extraordinary depth of global experience, a strong management capability and powerful insights into the evolving and exhilarating direct and digital marketplaces. We look forward to his leadership and strategic guidance to our staff, the Board and our vast membership.”
Kimmel, who starts Aug. 2 at DMA’s New York headquarters, is the former chairman and CEO of Grey Direct Global Network, a direct and digital agency.
“This is an exciting time to be in marketing, yet it is also a period that demands far more innovation, collaboration and education,” Kimmel said. “As such, it will be rewarding to ensure that DMA members get every competitive advantage, and that the broader marketing community and consumers are well served by the critical activities of DMA’s Government Affairs group in Washington, D.C.”
Kimmel is looking forward to his future at the DMA. “Now that virtually all of marketing has become or is becoming ‘direct,’ it will also be exhilarating to work with the countless thought-leaders at DMA as we help lead the way for the next generation of even more effective, efficient marketing methodologies,” he said. “I consider myself extremely fortunate to be taking the helm of DMA at this exact time in history.”
