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Direct Response Marketing Alliance Establishes Billy Mays Memorial DRMA Marketing Scholarship

1 Jul, 2009 Response This Week


SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA), the leading independent educational and networking organization serving the direct response industry, has established The Billy Mays Memorial DRMA Marketing Scholarship, an annual scholarship to be awarded to students demonstrating outstanding scholastic achievement and commitment to the pursuit of a career in marketing.

The scholarship program is created to honor the memory of Billy Mays, a towering figure in direct response TV whose campaigns for OxiClean, Orange Glo and numerous other top cleaning, home-based and maintenance products ranked him among TV’s most famous infomercial luminaries. As co-star along with Anthony Sullivan in the Discovery Channel reality series “Pitchmen,” Mays became a major ambassador for the entire direct response industry.

The scholarship will formally launch in the July issue of Response Magazine. Along with the announcement of the scholarship, the magazine’s July issue will also feature a look back at Mays and his timeless contributions to the industry. Already, numerous companies are offering their support to the Billy Mays Memorial DRMA Scholarship.

“Although we are still in shock over the loss of Billy, his memory will remain to inspire a new generation of entrepreneurs as they enter a new phase in their lives,” says John Yarrington, publisher of Response Magazine and executive director of the DRMA. “Billy was the consummate marketer whose dedication and passion for his
craft has forever influenced and impacted our business. To honor his life achievements, we are proud to announce the Billy Mays Memorial DRMA Marketing Scholarship to be awarded annually to students demonstrating outstanding scholastic achievements and commitments to the pursuit of a career in marketing.”

The DRMA provides networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and the television world. The DRMA serves as a platform for members to discuss new ideas and best practices with their peers across the marketing spectrum. DRMA members are comprised of businesses ranging from Fortune 1000 companies to direct response marketing service suppliers.


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