Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

Comcast Launches Expanded Internet Video Platform

22 Dec, 2009 By: Jacqueline Renfrow Response This Week

NEW YORK – Comcast recently released Fancast XFinity TV in beta, the online on-demand video platform that lets its cable and Internet customers view cable TV shows, movies and independently produced content online, reports

The new technology requires users to log in as Comcast subscribers with no charge for the service. Currently, Comcast customers and non-customers can access more than 12,000 hours of content through for free, but with the release, only subscribers will get the premium channel TV shows, movies and certain TV series.

“Fancast XFinity TV is a win for consumers and content producers,” said Matt Bond, executive vice president of content acquisition for Comcast, in a statement. “We’re giving customers access to content they love in new ways and opening up new opportunities for established and independent producers to make their content available on-demand. This new service brings consumers many movies and TV shows that have never been available online before.”

Also in the statement, Amy Banse, president of Comcast Interactive Media, added, “This is a beta product only, but the consumer feedback has been great so far. We look forward to more feedback as we make it available to even more customers.” Banse also explains that Fancast XFinity TV is a step in Comcast’s goal to offer a multi-platform viewing experience for all of its customers.

Currently, Comcast has about 23.8 million cable customers and 15.7 million high-speed Internet customers.

About the Author: Jacqueline Renfrow

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals