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Direct Response Marketing

Board Member Pike Gets Cease and Desist from DMA

14 Oct, 2009 Response This Week


NEW YORK – The Direct Marketing Association (DMA) has sent a cease-and-desist letter from its legal counsel to its board and executive committee member Gerry Pike, in response to his recent questioning of the group’s governance, reports DMNews.com.

Pike’s Web site, ABetterDMA.org, went live two weeks ago and asks members of the association to use their votes to change some of the recent moves by the board.

The legal letter demands that Pike immediately stop from using any of the DMA’s member E-mail, facsimile and telephone number lists and other membership information. It also asks that he stop “further dissemination of misleading and inflammatory public statements about DMA and its representatives.”

Pike responded to the DMA’s attorneys with his own letter, stating that his goals are within his “fiduciary duties” and in the best interest of all members.

Pike has said on his site that the DMA’s relevancy is fading and that membership is falling because conference fees and dues are becoming too expensive. At a time when the largest U.S. direct marketing association is facing financial challenges, Pike is being ousted from re-nomination for the board after his first three-year term.

The DMA declined to comment on the cease-and-desist letter sent to Pike.

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