|
|
AsSeenonResponseTV.com Headlines Group of New Response Sites
6 Jan, 2010 By: Jacqueline Renfrow Response This WeekSANTA ANA, Calif. — With the December introduction of AsSeenonResponseTV.com — and its partner site, YouTubeDirect.com — the Response brand has now debuted or redesigned four Web sites in the past three months. Redesigned sites for Response Magazine (www.responsemagazine.com) and Response Expo 2010 (www.responseexpo.com) debuted earlier in fourth-quarter 2009.
“These new video sites allow the direct response industry to tap into the power of viral video like never before,” says John Yarrington, publisher of Response. “AsSeenonResponseTV.com is the only online video library and research site for DRTV professionals, while YouTubeDirect.com is the industry’s only official direct response YouTube partner page.”
Created in partnership with South Pasadena, Calif.-based Hawker Media Group, the two sites provide an array of online video services and opportunities to DR marketers and service providers. AsSeenonResponseTV.com users can watch and research a bevy of industry campaigns, access vital DR campaign information (including category, price, promotional offers, upsells, company/distributor information and more), and share videos with prospects, clients and colleagues.
At the same time, companies that upload their videos to AsSeenonResponseTV.com will also see them uploaded automatically to YouTubeDirect.com, which puts those DR spots and shows in front of millions of consumers searching for DR products. Considering that 168 million people watch an average of 10 hours of online video a month and that streaming video now accounts for 28 percent of all Internet traffic, YouTubeDirect.com was a natural outgrowth.
“The power of YouTubeDirect lies within the viral marketing capabilities already built into it,” says Thomas Haire, editor-in-chief of Response. “Videos featured on YouTubeDirect will enhance a product’s search rankings with the search engine optimization available on YouTube, which is the second-largest search engine, behind only Google.”
These two sites are only the latest upgrades from the Response brand. Earlier in the fall, both ResponseMagazine.com and ResponseExpo.com got facelifts and improved capabilities. The Expo Web site even includes a new social networking community that show attendees can join to help set meetings, interact with attendees, exhibitors and sponsors, blog, join and create groups, and get immediate Expo scheduling information and changes and more.
Kristina Kronenberg, Response’s group marketing director who spearheaded the process on both the magazine and Expo sites, says, “We're focusing on building the Response online community so that our audience is integrated within our brand and the direct response community.”
