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Direct Response Marketing

Jacqueline's Journal

9 Sep, 2009 By: Jacqueline Renfrow Response This Week

9-9-2009 Jacqueline's Journal


In response to an expanding client roster, KPI Direct names Darren Fisher director to oversee key client accounts from the satellite office in Atlanta.

Thane Direct earns six 2009 Telly Awards – for the Flavorwave Turbo Oven, a bronze award in production and a silver award in editing; H2O Vac Turbo, a bronze award in production and demonstration show; Steam Styler, a silver in health & wellness production; and Total Vibes, a silver in health & wellness production.

Williams Worldwide Television (WWTV) celebrates 15 years of international DRTV experience including the distribution of top-selling products such as the Ab Slide, Ab-Doer Xtreme, Animated Bible, Miracle Blade, Total Core and True Ceramic Pro.

Northern Response has secured Canadian distribution rights to the TOWER 200 commercial, from Body by Jake Global. In addition, the company announces that in the first year of distributing ShamWow, Northern Response sold almost 5 million products in various configurations.

Capital Brands LLC teams up with Kingstar Media to implement its DRTV campaign for the new Bullet Express. Following the campaign for the original Magic Bullet, Homeland Housewares once again turns to Kingstar to execute a national English campaign for the launch of the new product in the Canadian market.

Melanie Healey is named group president of feminine and healthcare for Procter & Gamble, North America, effective Oct. 1.

eWayDirect releases DirectConnect 4.0, an online marketing platform available for Web-based businesses. The modules are for E-mail campaign development, Web site re-engagement, social media, widget creation, E-mail inbox, auditing and more.


About the Author: Jacqueline Renfrow


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