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Direct Response Marketing

Jacqueline's Journal

16 Sep, 2009 By: Jacqueline Renfrow Response This Week

9-16-2009Jacqueline's Journal


Dial 800 releases the latest feature of its CallView 360° software, a new dashboard that enables marketers to easily manage the complete Dial 800 tool suite from one intuitive dashboard. IntelliRoute, one of the four marketing optimization modules included in the suite, gives direct marketers the ability to allocate more calls to the best performing call centers. The new interface also incorporates Dial 800's newest innovation, Boomerang.

Media veteran Dan Casey is named executive vice president of sales and general manager of WorldLink. Casey, most recently executive vice president of sales and marketing with direct marketing company Revenue Frontier and president and general manager of KDOC-TV Los Angeles, returns to WorldLink after a three-year hiatus to oversee its day-to-day operations.

Global vision-based analytics company Mobileye Inc. forms a distribution agreement with Phoenix-based AssureNet, a provider of safety and risk-management services to the insurance and transportation industries nationwide. The newly formed alliance will make Mobileye’s extensive line of advanced warning aftermarket safety technologies available to AssureNet’s fleet customers and its national network of insurance companies who cover heavy- and medium-duty fleets, as well as commercial passenger cars.

2Hemispheres, a creative agency, enters into the DRTV industry offering full-service design and production. The company recently worked with Hawthorne Direct on an all-graphic spot for Wirefly.com featuring a combination of 3-D and 2-D animation and is currently working on a second project for Hawthorne. The founders of 2Hemispheres have an extensive background working on major brands such as Walmart, Brita, Energizer, Gillette and Tracfone, plus entertainment projects, including Steven Spielberg’s “Minority Report.”  

Melissa Data, provider of data quality and data enrichment solutions, partners with SpeedTrack Inc. to launch SpeedTrack – a new technology offering a completely new experience in terms of storage, access and analysis of data. Powered by the Guided Information Access Platform£ (GIA£), users are guided to exactly what they are looking for simply by selecting from the unique words, characters and values contained in the data.


About the Author: Jacqueline Renfrow





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