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Direct Response Marketing

Jacqueline's Journal

23 Sep, 2009 By: Jacqueline Renfrow Response This Week

9-23-2009 Jacqueline's Journal


TARGUSinfo, a provider of On-Demand InsightSM about prospects and customers, partners with Positec Power Tool Group and Provo Craft to help the companies acquire customers with automated 48-hour remarketing campaigns.

WorldLink enters in an agreement to oversee all direct response advertising sales for Baby Boomer cable show AmericanLife TV Network — reaching more than 12.7 million subscribers.

Northern Lights Direct Response has created a new DRTV campaign for Manulife Financial’s CoverMe Guaranteed Issue Life insurance. The campaign has 120- and 60-second commercials, highlighting the affordability and guaranteed acceptance for those aged 40-75 and does not require a medical exam at the time of application.

Brandtender Marketing LLC is partnering with Display Sales Inc. to help increase sales through a more effective customer service engagement strategy. Using insight from Brandtender, Display Sales will become better equip to target customers and will save thousands of dollars in catalog printing costs.

eWayDirect releases DirectConnect 4.0, an integrated online marketing platform available for Web-based businesses. DirectConnect 4.0 offers modules for E-mail campaign development, Web side re-engagement, social media, widget creation, E-mail inbox auditing and more.

Beth Humphrey is made the accounting and reporting coordinator at KPI Direct, a direct marketing and brand management agency.

Media Horizons Management launches EnVision, a 32 million consumer transactional database that combines information on consumer purchases with demographic and lifestyle data, providing marketers with a tool for more targeted DR campaigns.

Guthy-Renker celebrates four awards at the 19th Annual Electronic Retailing Association Awards Gala in Las Vegas, including “Best Short Form of the Year” and “Best Short Form, Health & Beauty” for the Meaningful Beauty campaign featuring Cindy Crawford’s skincare line. In addition the company won “Best Integrated DR Campaign” for Rob Nevins’ Skinny Switch Secret and “Best Long Form, Intellectual Property” for Ultimate Edge.

FOCUSfactor’s “Spanish Fog” commercial is awarded ERA’s “Best Short Form, U.S. Hispanic Commercial.” The product, from Factor Nutrition Labs, was produced by Avalanche Creative Services.

DG FastChannel expands its partnership with Visible World, enabling advertisers using DG FastChannel to customize and target broadcast television ads easily and efficiently through Visible World’s automated message optimization system, which spans television platforms.

The Travel Channel has selected the mobile advertising technologies of Ringleader Digital — a mobile ad serving solution provider — to expand its reach across the mobile Web at m.travelchannel.com.

Database marketing agency Merkle launched a new business called LogicLab, a company focused on applying data-driven marketing to the media buying process. LogicLab will be lead by industry veteran Christopher Wilson, who brings 20 years of experience in developing innovative client-focused solutions and products.


About the Author: Jacqueline Renfrow


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