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Direct Response Marketing

Jacqueline's Journal

7 Oct, 2009 By: Jacqueline Renfrow Response This Week

10-7-2009 Jacqueline's Journal


Moulton Logistics Management completes its two-year program to enhance its Save the Sale program for DR merchants. The program, part of Moulton’s DR Revenue Optimization Suite, addresses the problem of returns and cancellations in the multi-channel retail industry.

Victor Results Advertising welcomes Marybeth Peters to the team as vice president of the media department. Most recently, Peters served as senior vice president, media director for Finelight Inc.

Charter Direct Marketing has moved its headquarters office to 100 Park Avenue, New York, 10017.

QVC promotes Dave Caputo to vice president of content production. In his new role, Caputo will continue to plan, direct and manage the development of all video content for QVC.

PBandJ Partners and Ontel Products announce success on their first cooperative product, the Sure Clip. Both companies are pleased so far with results, especially in a difficult market, and plan to work together again in the future.

Zimmerman Advertising announces that after six successful months of working with CARFAX on a project basis, it has been named the vehicle history information company’s agency of record

HSN partners with Motricity on SMS marketing, using the agency’s Gateway service to manage HSN’s text-messaged daily alerts and mobile order confirmations. The network is employing the technology to drive purchases and offer current customers more flexibility.

Ringleader Digital partners with Medialerts to integrate advertising and analytics technology. The integration provides publishers and advertisers with a comprehensive solution to run in-application rich media campaigns and measure reach and frequency metrics for campaigns that run across mobile Web sites and applications. In addition, Ringleader hires Jesse Hurwitz as its director of business development.

Epsilon’s Q2 2009 U.S. E-mail Trends and Benchmark Results reports an increase in open rates for the fourth quarter in a row, with 14 of the 16 industries measured seeing an increase over Q2 2008. Open rates increased by 18.2 percent, click rates remained stable and the average volume per client increased 20 percent from 2008.

Passage Events becomes RALLY Marketing Group to recognize its new focus on creating groundbreaking campaigns focused on real-life brand experiences.


About the Author: Jacqueline Renfrow





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