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Direct Response Marketing

Jacqueline's Journal

14 Oct, 2009 By: Jacqueline Renfrow Response This Week

10-14-2009 Jacqueline's Journal


Hawthorne Direct has relocated its western regional office to Los Angeles Center Studios to fulfill the agency’s marketing plans, service West coast clients and provide office space for a growing staff.  In addition, Jessica Hawthorne-Castro is named director of client services. 

Cole Hartman is named the new senior vice president of marketing at the Inter/Media Group of Companies, a new position at the $450-million media and marketing organization. He was most recently vice president, western region, at Horizon Media.

AnswerNet’s President and CEO Gary A. Pudles receives the American Teleservices Associaton’s (ATA) “Spirit of Philanthropy Award,” recognizing his longstanding commitment to charitable causes.

Mediacy Inc., a newly formed company born out of the home media segment, introduces the BrandWrapper. The product allows advertisers to place brand messaging on the outside of the wrapper of any variety of sandwich or food product.

Clash Media, a lead-generation specialist, has announced that its customer base increased by almost 30 percent in the first half of 2009. It now generates record highs of more than 1.5 million B2C leads every month for clients across healthcare, tourism and education sectors, amongst others.

Elizabeth Bradford, Joyclyn Faust, David Moore, Lisa Pickles and Wendy Rumer are promoted to media director at Harmelin Media, a $350-million media agency located outside Philadelphia.

Dream Team Direct marketing partner, Higher Power Marketing, plans to expand into the Canadian television market. The company already reaches more than 1.7 million homes in Southern Ontario and Nova Scotia with potential to reach more than 4 million.

Northern Lights Direct Response creates a DRTV campaign for Medipac Travel Insurance and will also handle the insurance company’s national media buy. The 60-second commercial for Medipac promotes affordable and comprehensive plans and a free travel insurance guide.

Jackson Precious Metals Inc. has signed Western Creative as its agency of record to take on gold buying giants such as Cash4Gold. Western Creative will be providing multiple services to the campaign Walt Knows Gold, including production, media buying and online marketing initiatives.


About the Author: Jacqueline Renfrow


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