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Direct Response Marketing

Jacqueline's Journal

28 Oct, 2009 By: Jacqueline Renfrow Response This Week

10-28-2009


Northern Response Intl. Ltd.’s Sandra White, the company’s Internet marketing manager, is named one of Canada’s Top 40 Canadian Online marketers of 2009.

Clash-Media, a customer acquisition specialist, will preview the latest updates to its unique Revenue Path, which brings significant new benefits to both advertisers and Web publishers, at ad:tech New York 2009.

Three Deep Marketing Inc., a digital interactive agency, is the first Minnesota marketing agency to earn the Google Analytics Authorized Consultant (GAAC) certification. Using Google Analytics, Three Deep Marketing helps clients to mine real-time insights into both on and offline marketing campaigns, using metrics to adjust and increase marketing success.

At Jack LaLanne’s 95th birthday celebration on Sept. 24 at the Beverly Wilshire Hotel in Beverly Hills, Calif., the fitness pioneer and icon and his business partner, Keith Mirchandani, CEO of Tristar Products Inc., teamed up with Ovarian Cancer National Alliance (OCNA). Since March, Tristar has helped raise more than $250,000 for OCNA and now offers a teal-and-white ovarian cancer model of the Jack LaLanne Power Juicer Express.

GSI Commerce Inc., a provider of E-commerce and interactive marketing services, signs a definitive agreement to acquire Retail Convergence Inc., a Boston, Mass.-based company that operates RueLaLa.com, a leader in the private sale space and SmartBargains.com, an off-price E-commerce marketplace. The acquisition of Rue La La and SmartBargains.com furthers GSI’s evolution as an innovative global E-commerce platform and is valued at up to $350 million.

CPU2, a provider of inbound customer care and order fulfillment services, contracts with SolarTech South to install solar power array on the roof of its 120,000-square-foot Arden facility. The $1.3-million unit will offset more than 25 percent of electrical power requirements at the site.

Aaron Cano is appointed vice president of customer insight for MBS. Cano will lead the team in delivery of a range of analytical services including profiling, segmentation, predictive modeling, response analyses and reporting.

Russell Johns Associates LLC, an outsource provider for advertising-related services of direct response, recruitment and small-space advertising services for publishers of national magazines, journals, newspapers, Web sites and digital media, has retained Tampa agency Schifino Lee to redefine its brand identity with a new logo, collateral, Web site, marketing and advertising.

Team Jonas, the Jonas Brothers Fan Club, selects Motivational Fulfillment & Logistics Services to implement its fulfillment and logistics for its fans. In addition, Motivational is opening a third facility in Chino, Calif., to accommodate its growing 4PL retail distribution and allow them to add additional services for existing and incoming clients.

Northern Lights Direct Response creates a Spanish long-form DRTV campaign for Children Intl. and will also handle the media buy. “Children on the Edge” is running across the United States.


About the Author: Jacqueline Renfrow


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