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Direct Response Marketing

Jacqueline's Journal

26 Aug, 2009 By: Response Contributor Response This Week

Daniel Diamond is named vice president of East Coast operations at Mercury Media.

Marie Huitsing joins CoreMedia Systems Inc. as West Coast senior account executive, a new position at the provider of direct response advertising technology. Before joining CoreMedia, Huitsing was media director at Marathon Media, a DRTV agency located in Santa Monica, Calif.

Online advertiser Undertone Networks welcomes Kelly Wenzel to its executive team as the senior vice president of marketing.

Lynn Hamlin is appointed president of Livemercial Direct. The seasoned direct marketing executive is the former president of GoodTimes Entertainment.

Shawn Kernes, former eBay executive and chief technology officer/vice president at StubHub, joins Cash4Gold as its chief technology officer.

Michael Birkin, former vice chairman of Omnicom Group and CEO of Omnicom Asia-Pacific, takes a majority position in RPMC, a provider of global brand events and experiences. Birkin will join RPMC founding partner Murray Schwartz and the firm will open an office in New York City.

Direct marketing agency Media Horizons Inc. names Alan Zamchick as vice president of its new list management division. Since 1982, Zamchick directed the in-house list management department at Hachette Filipacchi Media.

The Concept Farm announces Mark Weintraub as director of account management. He joins the company with more than 16 years of industry experience with major clients.

CDS Global partners with Affinity Group Inc. to provide subscription solutions for its Affinity Media division. The multi-year agreement will reach more than 700,000 subscribers.

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