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Direct Response Marketing

Jacqueline's Journal

12 Aug, 2009 By: Response Contributor Response This Week

Robert Yallen is promoted to CEO of the Inter/Media Group of Companies. For the past 10 years, he served as its president and COO. Yallen succeeds his father, Sydney Yallen, founder of the company, who passed away in February.

Cesari Direct partners with Utah-based Plus One call center to convert callers into buyers and exclusively for several Cesari Direct clients. Both believe the partnership will give them a competitive edge.

Corus Custom Networks, known for delivering non-traditional media to a wide range TV audience, joins Dream Team Direct Inc. The partnership will allow the Dream Team to help marketers provide television and video advertising alternatives to Canadian audiences nationally regionally and locally.

Media Design Group hires Sean King as its newest account executive. King has experience managing direct response campaigns and will have a key role in growing the company’s short-form campaigns.

Sandy Roessler is appointed the director of concierge for Dial 800. The marketing veteran will assume the newly created position and lead the company’s client services team.

CDS Global expands its partnership with Youngblood Publishing Ltd. Under the new agreement, CDS will now also provide circulation management for PrintAction magazine and E-commerce for

KSL Media makes “hybrid buying” the new focus of its television media buying department. The company also announces several executive promotions including; Susan Gershon to executive vice president/director of operations; Liz Kelly as vice president/director of direct response buying and local hybrid broadcast buying; Marcia Listo to associate director of hybrid broadcast buying operations in the New York office; Robin Piersol as associate director of hybrid broadcast buying operations in the Los Angeles office; and Sandy Dibble as associate director of direct response buying operations in the Los Angeles office.

Nashville-based Rink Entertainment expands its branded entertainment division. The division further connects audiences with sponsors by offering extended entertainment opportunities. Rink produced “Get the Look of Army Wives” sponsored by Mary Kay, along with many other innovative productions.

Direct Marketing Educational Foundation (DMEF) announces The University of Georgia and Eastern Michigan University as winners of the 2009 DMEF Collegiate ECHO Awards. The winning undergraduate and graduate teams, respectively, created a $300,000 integrated multi-channel campaign targeting parents of children grades 3-6 that included Web and viral marketing.

GSI Commerce announces it will sell a public offering of 1,811,150 shares of common stock while its stockholders will sell 8,188,850 shares. The proceeds will be used for working capital and general corporate needs, including possible acquisitions.

The Orange County Ad Federation appoints a new board of directors. Thom Cameron will continue as its president and is joined by Vice President Sandy King, Treasurer Lisa Trachtman and Secretary Jenn Brown.

Toyota Motor Co. announces a plan to bring its advertising in house. The Tokyo-based company will launch two new ventures: one to handle marketing within Japan and another to handle global marketing.

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