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Direct Response Marketing

Jacqueline's Journal

5 Aug, 2009 By: Response Contributor Response This Week


Beanstalk Media moves its headquarters to Santa Monica, Calif. The new office expands its original Bay-area facility and will be home to the company’s sales and marketing, media management and operations divisions. It also announces the appointment of Ava Hesami as media director.

Direct Response Academy celebrates 10 years of DRTV training. To celebrate, the company is offering a 10 percent discount off the DRTV management boot camp in Las Vegas. The half day course will take place on Sept. 12 at the Wyndam Grand Desert Resort. To register, visit www.directresponseacademy.com.

Litle & Co expands its sales/business development team. Thomas Murphy joins as its vice president of sales while Ryan Friel, Rob Lyons and Matt McDowell join as directors of business development.

GSI Commerce reports Q2 revenue of $187.2 million, a decrease from the same period last year ($193.2 million).

AMC launches a viral marketing campaign to promote season three of “Mad Men.” The campaign includes online avatar creator “Mad Men Yourself;” “Which MadMan Are You?” quiz game to identify which character you most align with; and “Mad Men eCards” featuring the show’s main characters.

CPX Interactive, a progressive online ad network and global marketing company, partners with the NBA to monetize the organization’s European online properties. CPX Interactive will partner for advertising inventory for NBA properties in Italy, France, Germany and Turkey.

Robinson Radio launches SnapDaddy Radio, the industry’s first and only program to stream local radio stations over the iPhone and iPod platforms for free.

Matt Filios is the new COO of Net-Results. He joins the company as a seasoned entrepreneur with more than 20 years of experience in software and technology operations.

David Knight joins Cash4Gold as its new senior vice president for international marketing and expansion. The former eBay and PepsiCo executive has been instrumental in helping Cash4Gold expand into the U.K.

Siegel+Gale announces Terresa Zimmerman as the newest addition to its Los Angeles strategy team. Zimmerman brings extensive background in working with complex, global business-to-business brands.

MediaPost is still accepting entries for the fourth annual, OMMA Awards for online advertising creativity. Entries must be received by 5 p.m. on Aug. 7.

TargetSpot announces Eyal Goldwerger as its new CEO. The former CEO of XMPie Inc. brings more than a decade of entrepreneurial experience and will lead the company’s award-winning online advertising platform.


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