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Direct Response Marketing

Jacqueline's Journal

22 Jul, 2009 By: Response Contributor Response This Week

Doug Fox is named senior director of business development for Mercury Media. Fox joins the company with an extensive background in marketing and business development.

Imagine Fulfillment Services updates its YouTube channel with a testimonial from Greg Sarnow of the Direct Response Academy at Response Expo 2009. View it here

Retail paid search marketing company Adlucent partners with (Response, March) to help the online retail giant enhance profit goals, despite fierce competition and one of the worst economic climates in decades. While paid search has been a mainstay in the marketing mix since the site’s 1997 launch, Adlucent’s unique approach helped the E-tailer double visitor conversion rates and substantially boost profitable revenue from paid search.

Gretchen Erickson and BJ Global Direct have joined forces to create Concept2Consumer, a new integrated DRTV company. Its purpose is to help marketers optimize their DRTV campaigns by finding the goods and services needed. The company plans to launch on Sept. 1 and will be at the upcoming ERA convention in Las Vegas on Sept. 13-15 at Booth 409.

Robin Raff is named director of strategy for the healthcare division of Expert Communications Inc. She previously held senior level positions at major international advertising agencies, working with clients such as Blue Cross, HealthNet and Blue Shield.

AccuWeather appoints Bill Stephen as vice president of global advertising sales. The newly created position makes Stephen responsible for the company’s advertising sales on its television, Internet and mobile Web properties. Stephen is a seasoned sales and marketing executive who previously worked for AOL and several Time Warner properties.

Due to Media Global Group’s expansion, effective July 20, the company’s offices have been relocated to 295 Sevilla Ave., Coral Gables, Fla., 33132. The company can be reached at (786) 431-4555.

Inter/Media Advertising and InterImage Productions won two gold Aurora Awards for their programs with Marinello Schools of Beauty and Car Cash Loans. The Aurora Awards is an international competition that recognizes media creators’ ability to captivate audiences by their creative use of color and light.

Civolution, a provider of technology and services for identifying, managing and monetizing media content, acquires the Software & Technology Solutions (STS) watermarking business from Thomson. With this acquisition Civolution will be able to offer a broader and richer portfolio of content identification and tracking technologies to enhance its current technologies, products and services.

Meredith Corporation, a media and marketing company, has taken a strategic stake in The Hyperfactory, the oldest and most awarded independent mobile specialist. The investment enhances the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides leading corporations and brands with custom print and online communications for their customers.

Horizon Media has increased its scope of media responsibilities with Golden Corral after an extensive review. This marks Horizon’s 10th year as media agency of record for Golden Corral, and the agency is now responsible for strategic connections planning and implementation across all national and local channels, including traditional, digital, brand integration and emerging media.

New York-based Solbright Inc., a leader in ad management solutions for online media companies, announces the closing of a significant financing from Toronto-based MMV Financial. Solbright’s Adsuite solution provides an integrated suite of tools to online publishers, ad networks, rep firms and mobile and video platform content providers to manage sales, inventory, trafficking, billing and reporting.

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