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Direct Response Marketing

Jacqueline's Journal

1 Jul, 2009 By: Response Contributor Response This Week


Due to overwhelming demand, for a limited time, Response is offering a free high-resolution download of its December 2001 cover featuring Billy Mays. Click here or visit www.responsemagazine.com to access this now-treasured piece of memorabilia.

Mercury Media, a full-service direct response media agency names Keith Turner as vice chairman of the board of directors. As vice chairman, Turner will advise Mercury Media on best practices for attracting television’s elite advertisers and educating them on the evolving direct response advertising industry.

The Beachbody News Network profiles Imagine Fulfillment Services (IFS) in three of the top 10 long-form infomercials for Beachbody. The following video shows how a consumer order is placed and fulfilled with many quality control checks: http://teambeachbody.com/showcase/-/bcp/27629419001.

Diane Nelson is named senior media buyer of Media Stream Direct, a direct response media buying agency. Most recently, Nelson worked as a senior media buyer for 28:30, buying both English and Spanish long- and short-form media.

Beanstalk Media, a full-service direct response company specializing in cost-per-action media management and marketing, establishes Beanstalk Espanol and names Kathi Moore as its executive vice president. The division will focus on launching English language DRTV campaigns into the U.S. Hispanic marketplace, led by Moore, who has worked in the past on behalf of Omni Reliant, Iceland Health, Tri-Star Products, Nutrition 21, Lexicon and Irwin Naturals.

ShopNBC’s board of directors elects Randy Ronning as chairman, effective immediately, succeeding John Buck, who voluntarily stepped down but will remain on the board.

The Interactive Advertising Bureau (IAB) elects Chairman David J. Moore – chairman and founder of 24/7 Real Media – and Vice Chairman Neil Ashe – president of CBS Interactive – to its board of directors.

National Cable Communications (NCC), a cable television advertising sales and marketer, and Donovan Data Systems (DDS), a systems and services provider to the advertising industry, collaborate to bring fully electronic order processing to the national spot cable ad marketplace. This new process will allow dramatic increases in the quality of ad campaign execution on cable. From now on, submitting, processing and confirming ad campaigns between NCC, its affiliates and DDS agencies become entirely electronic and paperless.

SpongeTech Delivery Systems Inc. has retained Omni Direct Inc. to lead its marketing campaign in Latin America. The company will establish a DRTV program in various regions of Latin America. Omni will initially perform a DRTV market test for

SpongeTech’s Care products, which will identify and assess market demand for

SpongeTech’s product as well as retail distribution opportunities in Latin America.  

 

Pedigree, the global pet brand, selects Clash-Media, the global lead generation specialist, for an exclusive digital marketing campaign in the United Kingdom. The campaign will increase Pedigree’s online presence and boost new customer sales and a new Puppy Care Guide will enable Pedigree to build strong relationships and encourage repeat purchasing from puppy owners through special offers and coupons.

As demand for advanced analytics to optimize direct and interactive marketing campaigns expands, Alliant is adding depth to its strategic client services team. Donna Hamilton joins Alliant as vice president of sales and business development with responsibility for delivery of all Alliant campaign optimization solutions. 


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