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Direct Response Marketing

Jacqueline's Journal

10 Jun, 2009 By: Response Contributor Response This Week


Imagine Fulfillment Services (IFS), Response and the San Diego Charger Cheerleaders teamed up to raise $6,005 for the Pediatric Therapy Network during the 2009 Response Expo. Contributors’ photos with the San Diego Charger Cheerleaders, taken at the IFS booth on May 20, can be seen at imaginefulfillment.com.

Loren Crannell, vice president of sales at Moulton Logistics, is the winner of Listen Up Espanol’s “Tony and Craig – Toss for Charity,” an attempt to aim a Velcro ball at the logos at LUE’s booth at Response Expo in San Diego, as well as on the tee box at one of the holes during the Expo’s Second Annual Golf Tournament. Fifty-three of the hundreds who entered were able to stick the Velcro ball to the signage, and each was placed in a pool to have $3,000 donated to the Pediatric Therapy Network in his or her name. 

Hawthorne Direct was recently announced as a four-time 2008 Communicator Awards Winner for direct response (DRTV) creative and production work for High Plains Bison, RejuvaWand Skincare System, and the Videoactive Web sites created for ActivStyle and Viper.    

3PL Worldwide, a provider of third-party logistics to direct response, E-commerce and catalog marketers, announces that World Wrestling Entertainment Inc. (WWE) has renewed its relationship with a multi-year contract for all aspects of inventory management, order fulfillment, call center operations and customer service.

GSI Commerce Inc., a provider of E-commerce and multi-channel solutions, announces the company will hold its annual client summit, GSI Commerce Connect 2009, on June 24-25 in Philadelphia. The event will address trends in E-commerce, including the heightened interest in Internet strategies among executives of GSI’s clients, which include leading brands, retailers and professional sports leagues.

Knotice Ltd., a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance and improved performance, announces a new mobile marketing feature for all Concentri Mobile customers. The advanced mobile dialogue builder allows customers to visually define complex mobile programs that can interact with functionality and data from existing Web sites and business systems.

CDS Global, a provider of outsourced business solutions to publishers and businesses around the world, names Shayne Huston director of global innovation and research, and Rich Van Allen director of on-demand solutions.

Mike Kurcharski is appointed senior vice president and general manager of Vertis Premedia and Technology Group, a division of Vertis Communications that provides pre-media, prepress solutions for consumer packaged goods companies, media planning and placement and interactive marketing and creative services. Most recently, Kucharski served as senior vice president, graphic communications business for the Xerox North American Solutions Group.

HSN Network lays off 15 hourly employees at its Roanoke County facility on Monday. HSN said it laid off less than 4 percent of its work force at its fulfillment facility, which has 450 total employees.

iPost announces that Perricone MD, a leader in prestige skincare, is realizing improvements to both revenue and profitability by using iPost’s predictive analytics solution and E-mail services to re-engage dormant customers. Conversion rates have jumped from 0 to 33 percent; revenue per E-mail went from $0 to $0.26; and growth in online revenue jumped from 0 to 7 percent. 

Alex Kooluris joins Epsilon’s Purple@Epsilon, a full-service agency that meets all multi-channel marketing needs, as vice president, general manager.  


Sandra Zoratti, vice president of global marketing solutions for InfoPrint, the joint venture between IBM and Ricoh, has been appointed to the CMO Council North America’s Advisory Board.


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