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Direct Response Marketing

Jacqueline's Journal

3 Jun, 2009 By: Response Contributor Response This Week

Ronald C. Pruett, Jr., is named CEO of Mercury Media, a full-service direct response media agency. Pruett has extensive experience in the creation, acquisition and management of direct-to-consumer marketing companies and most recently as executive vice president and CMO of Polymedica/Liberty Medical, the largest diabetic supply company and a multi-channel DR company in the country.

The Electronic Media Marketing Association (EMMA) hosts a wine tasting at Divine Bar in New York, June 23 from 6-9 p.m., for members and non-members. RSVP by June 16 at

Due to its dramatic increase in creative and production projects, Hawthorne Direct, a full-service DR advertising agency, hires Melissa Higgins as its second creative director for its expanding Los Angeles office.

Alterian announces a revenue growth of 73 percent for the year ending March 31, with particularly strong performances in the U.K., Europe and Asia Pacific and online marketing software. Highlights for the year include: more than 200 new customers signed; 25 new channel partnerships secured; customer retention rates of more than 90 percent; and a profit of more than one-third (34 percent).

Eric Edington is appointed to vice president of Global Infomercial Services Inc. Previously, Edington held positions at QVC U.S. and Japan and more recently with Oak Lawn Marketing (OLM) Japan.

CDS Global, a provider of outsourced business solutions to publishers and businesses around the world, announces the addition of Rory Burke as a full-time consultant for the company. Burke, who has 29 years of experience in the circulation and magazine fulfillment industry, will assist CDS Global as the company continues to grow its industry-leading consumer fulfillment business.

H+A International, a marketing and communications firm based in Chicago, forms a new social media group within the firm to help organizations enhance their online presence. As part of the new initiative, Social Media MAPP (Marketing & Positioning Program) offers organizations various social media packages based on needs and budgets.

Helen Johnston, retired media research director at Grey Advertising in New York, passed away on May 27 at home with her family. Johnston, 74, who had battled cancer, retired from Grey in 2000 after four decades in the field.

Cobalt, a provider of digital marketing services for the automotive industry, launches its second-generation mobile Web interface, optimized specifically for the in-market automotive shopper. The design focuses on what a consumer is doing and where, encouraging active in-market shoppers to call the dealership or access point-to-point directions.

Ad agency Gray & Partners (G&P) adds two new partners: creative directors Todd Gallentine and Ronan Doyle. Gallentine, an art director by trade, comes to G&P by way of leadership roles at Hill Holliday, Weiss Whitten Stagliano, and Deutsch, and Doyle, his copywriting counterpart, has held creative leadership positions at Connelly Partners and ISM. The company also added staffers to focus on business development and account management.

David R. Sams joins Reinvent Inc. in the newly created position of executive vice president, strategic development, marketing and creative affairs. The appointment positions the company to take a leading role in the convergence of television and the Internet, as more manufacturers make TV sets that incorporate both mediums.

DMC Advertising (DMC) earns the Best of Show Award from the Milwaukee Chapter of the American Marketing Association (AMA) with the 2008 campaign it created for the Zoological Society of Milwaukee, entitled, “Live it. Learn it. Love it.” The award honors Wisconsin companies or organizations that have shown outstanding marketing efforts.

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